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Smart car door (2001)

With Products of Play.

Commission for car company Smart, intended for the Frankfurt car fair to showcase the launch of a 4-door Smart car. In total 12 designers were asked to decorate one car door each. Our response was a race car styling that looked like decals and sponsor logos.

Produced but never shown due to the events of September 11, 2001. Commissioned by German ad agency Haeberlein & Mauer AG.

Copyright 2003, Marius Watz